New tourism partnership could boost local economy

A NEW tourism industry partnership to promote West Somerset and Greater Exmoor is to be considered by West Somerset Council cabinet members next week.
They will be asked to work with potential partners to establish the form of any partnership before a further report comes back to cabinet later in the year.
If the cabinet agrees at its meeting on April 8, then council executive director Adrian Dyer and tourism portfolio holder Councillor Michael Downes will start the partnership ball rolling.
The partners could include the Exmoor Tourist Association (ETA), Exmoor National Park Authority (ENPA) and Active Exmoor.
The mix of private and public sector organisations have been working together to see if pooling resources and co-ordinating tourism services could underpin and enhance this important area of the West Somerset economy.
The idea of the new partnership evolved following the disbanding of Visit Exmoor in 2007, which came after disagreements between its numerous partners undermined its effectiveness.
Since then, the council has supported tourism through event co-ordination, providing a new Visitor Information Centre on Minehead seafront, and funding the district’s tourism guide Exmoor Coast and Country, which was produced in partnership with the ETA.
Active Exmoor, which is also part-funded by the council, has developed outdoor activities for visitors and the ENPA through its management plan and is committed to sustainable tourism projects to develop and enhance the visitor experience.
Now, through ‘a coming together of minds’, the group will explore what each partner can bring to the table by way of resource and/or money to deliver four essential tourism themes:

• Marketing the area to attract visitors
• Providing information on accommodation options
• Letting visitors know what activities are available
• Maintaining a good product by looking after and enhancing the local environment

Cabinet members will also consider approving the proposed partnership’s aim, which is to develop the area as a leading tourism destination based on providing a sustainable, quality experience for visitors which will, in turn, support and enhance the economy.
The partnership’s objectives will also be considered.
These include increasing visitor numbers and the duration of stays, ensuring the area is a leader in sustainable tourism, encouraging professional standards and consulting with the private and public sectors and local people.
Deciding resource and financial contributions, and the operation of a viable and professional partnership to achieve a vibrant industry are also seen as key objectives in delivering successful tourism services.
Councillor Downes, who will present the report next week, said: “I think this targeted, objective approach is very timely as the local economy needs all the support it can get at the moment.
“The recently approved economic strategy singled out tourism as an important sector to develop in order to underpin the local economy.
“The priorities and aims of the strategy dovetail with the propositions in the report.
“The input of private sector organisations such as the ETA, which is a very constructive and proactive partner, along with public sector commitment is important in making sure the visitor experience is enhanced so that people keep coming back to the area for holidays.
“In these uncertain economic times, I feel it is an excellent opportunity to combine the skills and knowledge of committed private and public sector agencies in a firm partnership.
“The partnership will consult with other local tourism operators to consolidate the area’s position as a quality tourism destination, and will be a key strength in leading this sector in future economic growth for the benefit of all local people.”

Council alliance saves future of Exmoor's main tourism brochure

AN alliance to rescue West Somerset and Exmoor’s main tourism brochure has been forged between West Somerset Council and the Exmoor Tourist Association (ETA).
The ETA and the council have worked closely together to broker a deal with directors of Exmoor Coast and Country Ltd to ensure the vital tourism guide will be produced as normal, after the company sent out a plea for help.
The limited company was registered by businessman John Richards at one of his Watchet addresses, who is a former director of tourism promoter Visit Exmoor, which is now being wound up after internal wrangling.
Now, tourism businesses which want to advertise in the 2008 brochure are being urged to contact co-ordinator Naomi Griffiths as a matter of urgency.
They have only until November 20 to telephone her on 01984 639642 or email her at naomi@exmoorholidayguide.co.uk.
Council tourism portfolio holder Councillor Michael Downes said: “The council and the ETA have been in intense negotiations during the last three weeks and we are delighted to announce that we have secured a rescue package for the brochure not only for this year, but until 2010.
“We would like to express our thanks to local businesses and advertisers for bearing with us over the last few weeks.
“The ETA has a proven track record of tourism delivery, and we welcome the experience and knowledge they will bring to future brochures.”
The ETA and the council have drawn up letters of intent to formalise the arrangement which will now go to the council’s cabinet for ratification.
ETA chairman Antony Brunt said: “The owners of Exmoor Coast and Country Ltd have agreed to gift their shares to the ETA.
“We would like to thank all the affected businesses for their patience while we have been working on this rescue package.
“We know that we are able to deliver a quality publication for the tourism industry for 2008.
“Timescales are tight and we will have to move fast, but we are very confident about the publication.
“Exmoor Coast and Country plays an incredibly important role in the promotion of Exmoor and West Somerset.
“Many tourism businesses rely heavily on this guide to get visitors to their hotels, guest houses, self-catering accommodation, and attractions, and we are thrilled that we have been able to work with the council to ensure that this guide is not lost.”
Council leader Councillor Keith Ross said: “The council recognises the importance of tourism to local businesses and the economic benefits it brings to the district.
“We immediately diverted resources into this area to avoid a crisis and we are delighted with the outcome.
“The council has, over the last few months, taken stock of its priorities. It is happy to build on constructive, effective partnerships and forge new alliances when the need arises for the greater good of everybody.
“The ETA and the council have worked hard to secure the provision of the tourism brochure, and we are delighted that our hard work has paid off.
“We are really pleased to be working with the ETA which is a proven, long-standing and well-respected organisation among local tourism providers.”
The council has supported production of the Exmoor Coast and Country Guide has by the tourism industry for more than 10 years.