County Hall spin doctors now costing council taxpayers £4 million

THE cost of spin doctoring by Somerset County Council in a bid to persuade the public how good a job it has been doing has almost doubled in a decade, according to a shock report by a local government watchdog.The Liberal Democrat-run authority is one of the highest spending councils in the country when it comes to its publicity budget.
The report compiled by the TaxPayers’ Alliance showed that in the same decade as the County Hall Lib Dems doubled council tax bills, they also increased their publicity spend by more than 96 per cent to a staggering £4.211 million.
Somerset’s huge publicity bill was one of the highest of any council in the country - in fact, only 10 other local authorities spent more, and they included large cities such as Birmingham, Liverpool, Manchester, and Bradford.
The survey covered the years from 1996-97, when Somerset spent £2,016 million on publicising itself, to 2006-07.
It also looked at what happened the following year, 2007-08, when Somerset spent slightly less with a total publicity cost of £3.957 million but was still well within the highest-spending 20 councils in the nation.
Councils are required by law to ‘keep a separate account of expenditure on publicity’, which is defined as ‘any communication, in whatever form, addressed to the public at large or to a section of the public’.
Despite this, West Somerset Council was unable to produce its spending on publicity in 1996-97 and claimed to have only spent £21,000 in 2006-07 and just £4,000 in 2007-08 while at the same time employing a public relations officer on a salary of more than £21,000.
Neighbouring Sedgemoor District Council was one of a minority of authorities which actually reduced its publicity expenditure from £500,000 a decade ago to £482,000 in 2006-07 and cut it further in 2007-08 to £422,000.
However, in Taunton Deane, the borough council increased its publicity spend by nearly four-and-a-half times in the 10 years to 2006-07 from £124,844 to £644,000, and spent another £664,000 in 2007-08.
Mid Devon District Council more than doubled its budget for publicity from £41,000 in 1996-97 to £103,000 in 2006-07 but failed to produce a total for 2007-08.
In North Devon, the district council could not say how much was spent in 1996-97 but revealed £306,000 went on publicity in 2006-07, a figure which increased by more than £40,000 in 12 months to £349,000 for 2007-08.
The TaxPayers’ Alliance obtained its figures from the annual accounts of the 450-plus local authorities in the UK.
It found overall councils had doubled their spending on publicity, creating a £430 million publicity machine, at the same time as doubling council tax.
The average council now spends almost £1 million a year of council taxpayers’ money on publicity for itself, compared to £429,887 in 1996-97.
TaxPayers’ Alliance chief executive Matthew Elliott said: “It is incredibly disappointing that, despite the economic downturn and the loss of millions in Icelandic Banks, local authorities are still spending nearly half a billion pounds a year on publicity.
“While we salute the 218 councils who have cut spending on publicity, the 224 councils who have increased spending should hang their heads in shame.
“In the middle of a recession, councils need to cut back on propaganda and spin doctors and deliver savings to taxpayers.”
Local Government Association spokesman Nicholas Mann said: “To suggest that councils are employing armies of spin doctors and wasting money on publicity machines is absurd beyond belief.
“People need to know how to access the £100 billion worth of vital services that councils provide every year.
“Young mums need to know when they can take their kids to the swimming pool.
“Elderly people need to know the benefits they are eligible for to get the money to see them through the week.
“Drivers need to know when the roads are dangerously icy.
“Which part of this would the Taxpayers’ Alliance like to see cut?
“Lumped into advertising figures are statutory notices that councils by law have to advertise for, such as job adverts or site notices for planning applications.
“The amount makes up 0.0043 per cent of councils’ total spend.”

Now, it's 'fat cat' council pensions in the watchdog's spotlight

PENSIONS for local council staff are costing every West Somerset resident a total of £62, a startling new report by local authority watchdogs the Taxpayers’ Alliance has revealed.
Information obtained by the alliance using the Freedom of Information Act shows Somerset County Council increased the money it spent on pensions for staff from £20.64 million in 2005-06 to £24.332 million in 2006-07 - a huge 17.9 per hike in just one year.
The Liberal Democrat-run county’s pensions bill alone was £47 for each person in West Somerset.
On top of this, each resident was forking out another £15 for pensions at cash-crisis West Somerset Council, although its spend actually fell by 13.5 per cent from £615,000 in 2005-06 to £532,000 in 2006-07.
The news comes just two months after The Post reported a Taxpayers’ Alliance investigation which showed the number of County Hall ‘fat cat’ officers earning more than £50,000 a year had skyrocketed by 1,200 per cent from just nine in 1997 to a staggering 111 by last year – costing each West Somerset resident £13.64.
The cost of pensions at neighbouring Taunton Deane Borough Council rose by a huge 46.6 per cent from £1.66 million in 2005-06 to £2,434 million in 2006-07, which amounted to £23 per person.
Sedgemoor District Council increased its pensions funding by 23.2 per cent from £1.6 million to £1.973 million between 2005-06/07, costing each resident £18.
Nationally, the average council now spends more than £10 million on employer pension payments - a 13 per cent increase on the average amount spent in 2005-06.
In 2006-07, local authorities across the country spent a total of £4.6 billion on employer contributions to the Local Government Pension Scheme and unfunded payments and added years benefits to local government employees, teachers and fire
Fighters - representing 21 per cent of council tax revenue or £1 in every £5 of council tax.
TaxPayers’ Alliance chairman Andrew Allum said: “It is unacceptable that ordinary families and pensioners who struggle to pay inflated council tax bills see so much of their money spent on gold-plated council pensions that have all but disappeared in the wider economy.
“With pension costs jumping 13 per cent in one year, the problem is clearly getting worse and requires urgent attention.
“Councils should start correcting their own behaviour immediately, and the Government must face down union pressure and reform the outdated local government pensions scheme as soon as possible.”
Mr Allum said urgent reform of public sector pensions was ‘clearly essential’ in order to reduce the bill to taxpayers, free up money for services, and avoid a serious crisis in public sector pension funding in the future.
He said at present many councils added extra years to an officer’s pension to allow them to retire early.
“In other words, it is possible for certain council employees to retire at age 55 and immediately draw on a pension as if they had retired at age 60,” he said.
Mr Allum said added years benefits was a practice which should cease immediately.
He said at the same time as increasing their spending on pensions for staff, many local authorities were raising council tax and at the same time cutting services such as rubbish collections or care for the elderly.
Local Government Association deputy chief executive John Ransford said: “The TaxPayers’ Alliance appears to be condemning lollipop ladies, bin men, street cleaners, and librarians for getting a pension worthy of the years of service they have given helping local people.
“Councils provide more than 800 different services for local residents and these cannot be delivered by robots or machines.
“The Local Government Pension Scheme recently underwent a radical overhaul, which provides greater value for money to the taxpayer while at the same time recognising the invaluable work that council staff do to make the lives of local people better.
“According to the Treasury, councils are the most efficient and effective part of the public sector, and the independent Audit Commission has recently said that councils are delivering better services than ever before.”